In today's episode we are joined by our guest, Rob Moore, owner of the largest property education company in the UK. Make sure to tune in if you were curious about to create money from an idea. And how an intellectual property can become a wealth-building asset for you.
How do you make money from just an idea? Well, everything that exists in this world which is man-made began with a thought, and some of those creations of the mind such as literary, music, designs, artwork, systems can be protected by law in the form of copyrights, patents and trademarks allowing the creator to earn recognition and/or financial benefit.
On today’s show, you’ll hear an interview with Rob Moore. Rob is an investor, best selling author, podcast host and owner of the largest property education company in the UK. He lives and loves entrepreneurship and property investing, and is the host of the successful UK podcasts, The "Disruptive Entrepreneur" and "Money". Rob will share some of the different ways that you can build wealth in the pillar of intellectual property (IP).
Resources Mentioned In This Episode:
>> Rob Moore Disruptive Entrepreneur Podcast
>> Episode 33: You Can’t Build Wealth Without Using Leverage
A step by step process to help you create, build and protect your wealth.
>> https://www.wealthbuilders.co.uk/academy
Register for Free Access to the WealthBuilders Membership Site
>> https://www.wealthbuilders.co.uk/membership
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Unknown Speaker 0:01 The purpose of wealth talk is to educate, inform, and hopefully entertain you on the subject of building your wealth. Wealth builders recommends you should always take independent financial tax or legal advice before making any decisions around your finances.
Christian Rodwell 0:19
Welcome to Episode 45 of wealth talk. My name is Christian Rodwell, the membership director for wealth builders and I'm joined by the founder Mr. Kevin Whelan. Hello, hello Chris. I'm not here, but I'm really here in spirit. But in truth, you know, we recorded this before I went away from me little haul delay. We've joked at the end of last episode where we had Dave Paris talking about selling a business that was really good. And we've got special guests today, which will be heading on over to that interview in a moment, but we're starting to transition slowly from business over to i p today, which is intellectual property. Tell us a little bit about the intellectual property pillar, Kevin white, perhaps this is an asset class that Dare I say, is really evolving with the the onset of the digital age now?
Unknown Speaker 1:05
Oh, absolutely. I mean, look, if you think about intellectual property, in truth, it's an idea, you know, or it's a combination of ideas, or it's a brand, it's something that is easy to see. And then you own it. And then from the ownership of that, then you get a value from it. So let's take some simple examples. You know, not look, let's be clear about this. Also, Chris, not everybody's going to make a fortune just from an idea. You know, JK Rowling, brilliant, made a fortune. And that's great. Not everybody's going to write a best seller. But they're saying everyone has the potential. I think everybody has the right to become an author. And that gives them authority to be able to potentially make money but not everybody is going to be a best seller. Okay? So we're not trying to miss manage expectations here and say everybody should have a big focus on IP But everybody has it, and certainly has the potential to do it. So it should always be part of the wealth building process and thinking about it, because you can create IP at any time. But usually IP comes as a result of some experience or some, you know, yes, you can get instant ideas like my Noddy holder story, who wrote that horrible Christmas song, but it still makes him 600 grand a year. You know, who can argue your brilliant, however long it took to write a song, he plays every Christmas and everybody listens to it, and he makes 600 grand a year, that's IP. But it's different in other ways, you know, so we've got certainly famous people who've got their own, what we call sort of intellectual property rights or their their branding rights. You know, we had david beckham A long time ago and I'm sure the marshals The sussex's will be branding themselves very soon as they Move on to their own independent living. I wonder if they'll come on our wealth builder course will put a call in to it.
Christian Rodwell 3:07
And would it be said so fed so we talked about wealth dynamics understanding obviously what gets you into flow that often it's the creatives that would be artists or musicians and typically in the past would have created IP out of their creative
Unknown Speaker 3:23
I think that's a natural assumption to believe is true. However, as we'll hear from you know, our guests that sometimes creativity can be the, the root of IP, but in many other cases, it's the combination of good work done building other assets. And that because you build them, you then have the right to create materials that other people would want to use. And we can see that in in books and trainings and and courses Indeed, we also seed in licences and franchises. a whole range of Things that we could get into the depth of and maybe over the course of some podcasts, Chris will will dip into that. But, you know, I can't wait to share a little bit of information from our disruptive colleague. You want to tell more about that? Because you've known him from the past as well. I have. So
Christian Rodwell 4:17
I knew Rob, when I was actually still working. And I was starting to look at property investing and did some training with Rob, and I'm gonna talk about Rob Morehead, the disruptive entrepreneur, the founder, co founder of progressive property of the UK, his largest property training companies. He's thinking so it's a lot is the author of a number of Amazon bestseller books. Yeah. To podcasts now,
Unknown Speaker 4:44
public speaker, right. You
Christian Rodwell 4:46
know, he really is a man who understands how to build wealth in multiple pillars.
Unknown Speaker 4:49
Yeah, exactly. And he's got, you know, the IP and the IP doesn't come from doing nothing, you know, the IP comes from, as I said, you know, you have to achieve something and then you have Right to share that IP but why don't we just go over and have a listen to rob and see what he has to say about business about IP and about wealth building in general. Okay,
Unknown Speaker 5:08
let's go
Unknown Speaker 5:11
ahead. And I'm very pleased that I am being interviewed by Christian Rodwell on his wealth talk podcast is the second podcast. I've been on your first podcast having a Christian you were on escape the rat race radio, Rob. Yeah. Yeah, thank you very much. So we're talking today about building your wealth through information and intellectual property because Christian and Kevin follow a pillars formula of wealth. And one of their pillars that they teach that they want me to talk about today is information IP. I have a trading business, which has done well over the years and I think that's why Christian wanted to interview me. So we're live on my page. I am your humble guest on your amazing podcast Christian. I'm ovios.
Christian Rodwell 5:55
Rob, welcome to wealth tool. Great to have you on here today.
Unknown Speaker 5:59
My pleasure. I'm excited. Are we always? Yes, I've
Christian Rodwell 6:02
Rob, we've obviously talked about the wealth builders model quickly there and understanding that wealth is built on multiple pillars. And we have the Seven Pillars of wealth model at wealth builders. And through the last few months of wealth taught, we've been moving through in sequential order talking about how to generate recurring income from your home, from pensions from property, and we're now just moving out of business and into intellectual property. And if there's one man who understands how to generate wealth in multiple pillars, Rob, I think it's a good self. So it's, it's wonderful and I'd love to just kind of take a little bit of a step back and look at how you've maybe look used multiple pillars. And because I know your story well Robin, I'll ask you to maybe just share a very little bit because I'm sure most of our listeners will know you already as well. But I guess the first pillar it all kicked off with for you in terms of wealth building was perhaps the joint venture pillow that be correct.
Unknown Speaker 6:57
Yeah. So I tried for a few Maybe between my late teens and mid 20s a few different businesses, really I was more self employed to try and you know, be successful and make some money art pub landlord architect, and they never really worked out for me. And I think it was because I didn't really understand what a business was. I understood you know, having a passion or something creative but didn't understand how to turn into a business. And on December the 15th 2005, my dad had a nervous breakdown in the pub that I was working. I worked in my dad's pop I was very reliant on my family for money. And I've got myself kind of into a fair bit of debt financially and kind of emotionally lost directionless, and then when my dad had his nervous breakdown, this is in front of all the cup customers in his pub. I had this Moment of shame, but also clarity in that. I felt very embarrassed and a huge amount of guilt that my dad raised me to be an entrepreneur, but never really done anything with it. I've never been independent and always relied on safer options. Like, you know, going through the conventional school and UT System or working in my mom and dad's pub because it was safe and easy and comfortable. And I guess I built up this fear of taking any risk of doing something different. But I knew that my life, I mean, I was only 2526 when I got this realisation that some people are 46 and 66 when they get there so I was very grateful about it quite early in my life. But in that moment after my dad's nervous breakdown, got sectioned, got put in the mental institutional part of the hospital for a long time. I really strongly reevaluating, throw it up in emotional pain what I wanted to do with my life. And I didn't know what it was until a Christian I have no idea. And a lot of people are looking to get perfect before they start what I had no idea, but because I had this huge pain driver, I just put myself out there and started exploring and listening to people for a change. And one of the things that was a bit serendipitous, which led to my joint venture Christian was an art gallery in Peterborough, which was one of the only the few places where my art was exhibited, that actually sold any of my work, the gallery, and it was sort of a little bit of them, because I didn't know what mentors were back then. But become a bit of a mentor. He was sort of, he's in his 50s bit more life experience than me and he was just giving me some support and guidance. And he kept saying to me, Rob, you need to get the property you need to get the property you need to get into property. Because I was like, I'm scared. I'm an artist. I don't know rich people. You know, I honestly read yesterday machine, a persistent kind of guy, you know, and I just dismissed it all. And in that next week after the December the 15th, when I'd had my kind of really rude awakening up, if you like I said to Mike, Mike, tell me about these property events. I mean, he told me about one of them. It was a local one, and he were in the Holiday Inn, and I went, and at the end of that meeting, I met Mark Homer, who is my still to this day JV partner. In fact, we're going down to London today to see our account together. And we've bought hundreds of properties together. And we've built progressive, you know, the UK is largest training property training business together. So that is one big joint venture. It's a joint venture of property portfolio where we own kind of manage our hundreds of properties together. It's a joint venture in the company's the trading companies progressive property, progressive success, which do eight figures a year and in revenue. It's a joint venture in all the books that we've written because we've written lots of books between us and So property and joint ventures and then leading into Training and Information, probably been the three most successful wealth building strategies for me. And that's how we get here to this day.
Christian Rodwell 11:12
Yeah. So our focus today, Rob is obviously on the business and the IP pillar in particular. So I was doing a little bit of research, trying to go back to the first book, and was that 2008 or anything before that?
Unknown Speaker 11:28
No, you're right. It was 2008 when we launched property, investing secrets, and we had a different name back then. And that was my first move into information or intellectual property. And we launched that book and it did surprisingly well. We self published I had no idea how to do it. But again, I'm pretty good at starting now and getting perfect later. And then when that book did quite well, we actually did a couple of joint ventures. I remember a chap called Chris Howard, who had a Big Event training business back then. And I agreed to do a little bit of promotion for his company and do some testimonials on his stage because his courses have been really good for me. And in return, he sent an email to his database offering our book and we saw thousands of Wow, and that really kick started so that was another joint venture question. But yeah, after after that happened, that book went out and we sold thousands and I expected to sell 10s of copies, not thousands. And we had all this demand and so we started we did our very first property investing masterclass in 2008 off the back of the book, and then we built a met mentioned masterminding off the back off the course. And of course now we do 150 training days a year. And myself mark and our trainers have written dozens of books, so it's just grown since then.
Christian Rodwell 12:53
I know you're mentoring a lot of people Rob, who do you recommend or when would you recommend someone look creating some intellectual property around their personal brand or around their business, or even if they're working, perhaps they can still create some IP inside a job as well. So to help people start thinking about the first steps of generating income from intellectual property,
Unknown Speaker 13:17
yeah, so this is a good question. And I think the answer is balance. And I just want to make this known up front. There are a few people out there that are teaching stuff that they've been doing for not very long, and haven't got that much experience in it. And maybe therefore, their advice is not that sound or, you know, they have to over inflate what it is that they do, because they know that information and training based revenue is a good business model. On the other side of it, we all have to start somewhere. And if you don't start and you wait until you've got 30 years experience in your industry before you have a training model, or in a mastermind or a mentorship or consultancy, well how are you ever going to build business. So I believe the balance is somewhere in the middle. So why don't we start with something new already experienced in. Now, it might not be what you want to move into. But you might have 10 or 20 years in corporate experience, you may be brilliant, something that you've done as a passion for 20 years and never really thought about monetizing in any way. But I think it's always wise to start with experience you've already got. And I'm working with someone at the moment, who is very, very, very successful ice skater. And she's looking at doing leadership training. And I said, Well, you really know the experience of decades of seriously high level competition, ice skating and try and make something quite unique. Because that this, this us leadership as the example, you know, there's such demand for leadership training. And yeah, there's a lot of leadership training and yeah, they're people who've been genuine leaders for 30 or 40. years, but you cannot leadership in many different areas. It could be in sports, it could be in corporate, it could be in in mindset and personal development. It could be in the army, I was talking to someone giving them some consultancy, who's four weeks away from leaving the army. And he's looking at buildings, an information business, to help people transition out of the army and use his leadership skills from the army. And I think that that's really smart. And he can use all that experience to create a product and a service that leverage that experience, but also maybe create something a bit a bit new. Now, if you're going into something completely new, completely new, then you want to build some experience first. So just to make this really clear, Christian, I did not stay to start teaching property until Mark and I bought well over 50. And there are some people that are teaching property who've bought well under five. And again, I'm not a critic, and I'm not going to say to people that you should not stop, but if you've got under five properties your training should be how to buy your first buy today. Now, that actually would be a good training course for people who want to buy their first buy to that. Because sometimes people who've got 100 bucks in it, somebody wants to buy one that's a bit scary or a bit too far ahead. I mean, progressive have trained many of the other trainers in the property training business, yet people go to them not ups, and they've got a lot less experience. But I think they do that because they've got this experience. So you only have to have the experience above and not it doesn't have to be 10 levels above one or two levels above the people that you're teaching. But just be clear about who you're teaching what your niche is. You got five by two, let's teach people how to get their birthright to learn how to transition from relying on a pension to starting your property portfolio will have a training business or book called start your profitable mode. If you've got 100 properties, build 100 property portfolio if you've got an empire called How to build an empire There's a space for all of us. As long as we leverage our previous experience, we create our ideal niche. We don't over or under inflate what we can do. We start out and we develop as we go.
Christian Rodwell 17:13
And you refer to the word leverage twice a rope. And of course, when it comes to building wealth, you have to use leverage and intellectual leverage. As you just said, there is a great place for someone to begin and talk about life leverage, Rob, because that I know was another very successful book of yours. And what are some of the concepts in there that would be useful for someone listening to wealth talk to understand about leverage?
Unknown Speaker 17:38
Okay, so leverage is about getting more done in less of your own personal time. It's about outsourcing the tasks and the roles that you don't enjoy, or you're not good at. or Koshi stress or boredom. cue from really growing and doing what you should be doing for your organisation of one or many. It's about leading rather than doing it's about vision and strategy rather than tasks and to do lists. It's about building a team, whether it's outsourced, or insource. It's about thinking, who can I get to do this? Who's better than me? Instead of how do I get this done? It's about not getting to capacity personally, where you get overwhelmed, overworked, stressed. It's about creating scale, without relying on you for the hustle and the grind. So there that it's about letting go to grow. They will be the core concepts of the book because I think many of us who are of my generation, I'm 41, and my dad's generation Who's 75 especially in my dad's generation, it's like hard work equals success. But in the modern day world there are kids in their teens and early 20s who've got YouTube channels that generate 10 1520 million a year there's kids have it all ideas always got that they see people to play computer games one guy one it was in the 10s of millions for winning was that that that game? I forget the name of it isn't very famous begins with that happening for four nights the one thanks to the back there. And so you know, there's there's all these outsourcers and virtual assistants and there's a software and systems and apps and social media and Facebook groups and WhatsApp and all these things you could achieve more with less of your own work and grind and that they are the things that life leverage covers. It's also about a lot outsourcing your cooking you can Meaning, you're driving I've got a driver that takes me around everywhere. And a lot of people they think that's an opulent luxury, when in reality if I paid 200 quid for 300 mile round trip, but I get 1000 quids worth of work done. I get there rest rested and unstressed that actually has a financial and emotional and time upside benefit. So it's about thinking not just about the cost of something but the opportunity cost. And it's about preserving time at all costs.
Christian Rodwell 20:32
There will be some of the concepts. Absolutely. And we've just done a kind of end of year survey with our members, Robin, and time. It always comes up as a challenge for people. And one of the great ways to leverage your time, of course, is to listen to podcasts. So yes, learning whilst you're, you know, in the gym or travelling, and I know podcasting is very close to your heart, Rob, and you've, you've built a disruptive entrepreneur brand and how many downloads, give us some stats on where you're at. your podcast at the moment now, Rob.
Unknown Speaker 21:02
I have millions of downloads as opposed to hundreds of thousands, or 10s of thousands, and we reach 202 countries. I was told by someone in my team Rob, they're only 190 something countries, but not according to Omni studio when you look at the stats, so there are clearly clearly some countries that people haven't heard of.
Unknown Speaker 21:31
Yeah 10s of thousands of listens a day.
Unknown Speaker 21:38
Yeah, I mean, the disruptive entrepreneur has been brilliant for my brand. And podcasting for me is I really enjoy it. So I don't have to think twice about being on your show oxy Christian, I've known you for years. So that that makes it nice and easy to decide next time.
Unknown Speaker 21:56
It's such great leverage. I mean, you're talking you talk about leverage before
Unknown Speaker 22:01
But how else could I reach 202 countries without podcast? Well, I'd have to have a bloody expensive around the world ticket and I have to take two and a half to three years out of my life to go to one country every week to achieve that. Somebody even said to me once Well, he did all these public speeches. And I've spoken in front of thousands of people that had event you know, one event, thousands of people, but he said, in one day, your podcast, podcast gets more listeners than you could fill a stadium for public speech. That's good point. So there's fantastic leverage for the business owner, the you know, the provider of the podcast, most of that except for this is that because they can do it in the car on the run, walking on the train on the plane. So you can get that net time leverage of dead time becomes productive time.
Christian Rodwell 22:53
We're talking about intellectual property, Rob, Rob and of course generating income Now many people who will have a podcast will Use it as a promotional purpose. But is there a way that you can help people to understand how they could potentially turn a podcast into a wealth building asset as well?
Unknown Speaker 23:10
Yeah, I mean, there's different ways to monetize a podcast Christian. And that's all based on your vision. So up until probably Episode 400. We never ran a single app, because I didn't need the money. And so I didn't want people to think I was doing the podcast for the money because you listen to some American podcast, and I'm a big fan of American podcasts. But some of them run five ads for that the first episode comes out and they run three ads, and it just doesn't quite seem to add up is supposed to be the most successful people on the planet. But then, of course, I don't begrudge anyone for creating extra income. It's smart. But now we have bling kissed as a sponsor. I always said, Well, I always said I'll probably why never any ads. And then when I changed my mind, I said, Well, if I'm going to have a It's got to be something I've got to believe in. Like there's simple cars that run out of mattresses and I'm never going to do that because my podcast about business so you know we get a lot of money per episode. I like if I give you the stats generically and this is way above industry standard Christian but you you can get about 100 pound 1000 downloads, you can fight you can get 110 pounds 1000 downloads, I know because I've achieved those numbers That's a lot. Man if you get 10,000 downloads which is not that hard for a podcast, that's it you know that's a let 1100 pounds and he probably get on an episode on a day even if you're not the biggest podcast in the world. You just in the lower medium, medium Echelon. And of course, you know, the lifetime that I get 50,000 downloads and even 5500 pound for next So you did a year ago. So that's one way. Another way is to do the trickle down revenue effect question, which is to just do good content. And people will naturally Google you and find you on Facebook and find you on Instagram and find you on Amazon and find you on Audible. And they'll find your books and they'll find your Facebook groups, and they'll find your seminars, and they'll find your products. And I know this is a fact packet calculation, so don't quote me on it. But I reckon it's more than 3 million pounds, maybe three and a half million in trickle down revenue. We've accidentally generated from the podcast of disruptive entrepreneur. So that's another way to generate revenue. You can do partnerships with people, you can actually be a guest on other people's podcast and you know, get good reach that way and then they find your podcast and then they go and do the trickle down effect. And you could get on luminary or a paid platform and get revenue that You can send people to a Patreon or a Facebook supporters and ask your listeners Hey, look, I don't ever want to run ads, because that's not my style. But if you love my work, would you mind? You know, joining my support programme for three pounds 49? Or would you mind giving me some stars? Or would you mind going to my Patreon and just making a small donation so that you know, we can continue to grow the podcast, and people are 10s or hundreds of thousands of dollars a month. Just doing that. Now of course caveat Christian, that doesn't happen on episode one. And you know, it usually takes time to build a good brand and a good podcast. But if you build a good podcast and you're consistent, that will come. Now I need to tell you one more thing just to finish this question. The knock on effects of my podcast have been bus. So I have many celebrities who follow me. I was actually one of the guys who I mentor is Kevin Clifton who's on BBC Strictly Come Dancing is my Celebrity. And he found me through my books and podcasts. He's a fan of my podcast. And he was on BBC this morning talking about how we've helped him with this podcast and I'm his mentor,
Unknown Speaker 27:11
which is obviously a great thing. I get recognised everywhere I go for being a podcast that that's kind of ironic because you can't see my face when you're podcasting. And I'm for 10 years building an eight figure business like 10 1520 million a year, give or take. I'd get recognised once a year for being the founder of progressive property. But if I'm in dubai airport, or iPhone pizza, we're walking down my local street, I always get pulled up and recognised and it's always my podcast. I was at the Liverpool Matthew game yesterday, Christian, get this the power of a podcast, because bear in mind, I'm not a celebrity in the conventional sense. So every time I get recognised is kind of feels good and fun. And I don't have to sit there like you know, like Your book and do yourself if I don't have to do it for hours like Tom Cruise. And I'm just a normal guy and start a podcast and build business. But I'm there the nipple game. We're a hospitality liberal menu game. And someone came up to my table and Bruce Grobbelaar, by the way he was there as the because we're in hospitality. They have a legend that comes in every game is Bruce gobbler, who I love. I love Bruce Karloff. And the guy comes up to me where he says sorry to interrupt you. There's your record arguing, right? Yeah, he goes. I knew it was you. I don't know what you look like, but I can hear you because I listened to your podcast. And he said, Look, I'm a massive fan. I love rescrub it up. I'm more interested in meeting you. Blah, blah, blah. I love your work. By the way. I have hospitality tickets all the time. So if you want to give me a number, I'll hook you up with a load of hospitality tickets, but I don't need to add anybody.
Christian Rodwell 28:52
No, that's brilliant. That's brilliant. And you mentioned the Facebook supporters programme there Rob, which I know you had to kind of Early invite into that programme. And just another example there of how intellectual property is, is just expanding and growing and the opportunities are just, you know, so large now for someone where perhaps if we look at property which has had some challenges over you know, recent years, hasn't it in terms of building wealth and for someone who is starting right at the beginning, why why would you recommend business and IP as as you know, a really exciting asset class for for people?
Unknown Speaker 29:29
Well, you know, I love property too. So for me, this is not either or this is a question I know is the YouTube Christian. What I love about IP information, premium content, you know, your life's work that you put into courses, masterminds, mentorship books, retreats, and franchises, systems manuals, there's apps to so many different forms of IP. The reason I love that business model is because personal brand that the concept of the personal brand is huge. The money, the social media platforms are all reducing the friction continually for you to get out to millions of people for free. They create all these new features like Facebook stars, Patreon, like the Facebook supported programme, and ways to reward good content providers with money. So it will almost on trend and at the right time in the history of the world, to create information. Also, human beings are busier than ever and more overwhelmed than ever, and so need education and information to reduce overwhelm. A lot of people don't want a full time job for the rest of their career anymore. They're looking for their own side hustle or their own business and one of their needs that education information, mentorship and guidance and support.
Unknown Speaker 30:48
And you get to express your passion and turn it into a profession. So there's a lot of wins there.
Christian Rodwell 30:53
There are so finally Robert so anything I haven't asked you about the world of business and I well that's a lot. We've could Talk about business but in particular intellectual property. And before I let you go for today,
Unknown Speaker 31:06
we could talk forever Christian and I really appreciate the interview and the time. So if I could pick one thing I'd say I'm seeing this as an exciting trend. And that is the phoenix rising of premium content again. So if you if anyone can remember the 1980s you look too young for this Christian but but human being, but in the 1980s, it was like everyone was a consultant, and no one would open their mouth unless you paid them a fee. And if you think of 2017, it was the opposite, where no one could get paper information and all information was either on Google or Facebook groups or forums, or Reddit or Cora or medium or blogs or you name it. And so the page of a completely swamp at 1980s just painting 2017 I've got to put out tongue was a Gary said before you set the pace
Unknown Speaker 32:04
for years to be a success.
Unknown Speaker 32:07
Now it's swinging back. Because now there's Facebook supported programme. There's patrons, there's Facebook stars, which have just launched, I'm one of only 20 people in the world company to have this feature. You're going to get paid for content. Now this luminary for podcast is Netflix, for, you know, TV and information. You know, there's that it used to be just sky and BBC. And now there's all these different is audible. There's so many different premium content providers, there's bling, kissed short bits of summaries of books. And this trend, I believe, is on the rise. And I'm really excited because if you want to put content out there, if you want to turn your passion into a profession, if you want to create it, and you want to train people to be a mentor, a coach, you know, run courses, great information, you're in the right time, the best time ever to get paid for it. And that would be a trend I would encourage people to hopefully pursue If you you know if you want to create an information marketing business, and by the way, the information based business for me is the most fun part, doing podcast writing courses, teaching people mentoring people doing public speeches, meeting celebrities, I mean that I get paid for that. And that's like a picture self actually get paid for that moment. So that's also an added thing for me. Now, it's not for everyone. You know, if you're an introvert, you know that none of this is good for me. Well, that's not true if you're an introvert, the podcast, because now
Unknown Speaker 33:27
you're all good.
Christian Rodwell 33:29
Rob, I've really enjoyed speaking with you, as always today. Thanks so much for sharing, obviously, all of your experience and insights for everyone listening and take care. We'll catch up again soon, I'm sure.
Unknown Speaker 33:39
Thanks, Christian. Cheers.
Christian Rodwell 33:41
Hey, so I hope you enjoyed that interview with Rob there. And I think there's a reason why he's a world record holder for public speaking.
Unknown Speaker 33:48
But he wants to give great content or Disney show doesn't know and you can't you can't take anything away from the success and you can't take any anything away from his desire and willingness to share. Obviously uniquely in his own way, but that's what makes Rob Rob Yeah,
Christian Rodwell 34:04
it was interesting to hear that the journey of building wealth through different pillars, you know, with his partnership with markoma, you know, leveraging that relationship there, we do talk about leverage a lot when it comes to building wealth. And I think there was multiple ways that Rob is demonstrated that,
Unknown Speaker 34:21
yeah, leveraging relationship is always a key thing. And from their perspective, you look, I know them both and they're very opposites. Okay, so so different wealth dynamics. So you know, we talked in the past about people trying to make connections with different wealth dynamics, and we explained a formula for doing that, or if we haven't, we can easily do that. So they are opposites, and they were quite fit, and they've done great things together. But the thing about IP, in Rob's case, and I think in general, it's true, is that it's almost like it's a journey of gears. You know, if you imagine a set of gears You're going to faster and smoother gears. So you start off in any sense when you're building your wealth, looking at your return on investment. And then as you get a return on the investment, you're measuring the result. Then in due course, you get you turn the wheel. So you do it again, because you don't get wealthy by one turn of the wheel generally, what unless you're like best seller, but we know most people don't do that. So they're building cash flow. And then that's return on the impetus. So they're doing more. And then when you do more of the people invest in you, whether it's, if you're a property investor, developer, other people invest in your projects, or whether it's, other people, like a team are investing their time with you, you're attracting people, and that's return on investor. And then you start to compound these things. And then you move from there, to having the authority to write To teach and to share, because you've demonstrated a track record, because you've changed gears several times. And then that gives you return on IP. So ROI return on IP. And this whole process is just a natural extension. And by the way, if you want to go a little bit further, Chris, which we will do at some point is return on inheritance, what you're doing is then you teach all this stuff, not just to others, but in you have to preserve and protect that IP for the next generation, the generation, the generation after that. So this is a natural process that Rob described very easily. Yeah, and I think so. Don't think you don't have IP, you have IP, you haven't earned the right to share it yet. So every time you do something every time you move in your wealth building journey, which is why movement is the key. Drifting is not movement. Movement is doing something, stick it on your wall chart, do it every month. measure what you're doing the moving transformed. You and when it transforms you, you get distinctions when you get distinctions you can share those and when you share those, you're starting to build your IP. And actually just interesting which might be useful to share, bumped into one of our ex students bombing. Oh, yes, yes
Unknown Speaker 37:17
at the satellites. So
Unknown Speaker 37:19
yes in London and, and she proudly reached into her bag and showed me her new book. Doesn't it look good? It looks great, doesn't it? Yeah. And so she's got IP. So it's not just people like Rob and you know, Robins done a great job, but she's not trying to create a multi million pound business. She's, you know, bringing great value and great knowledge and she's such a lovely sharer. I think probably at some point, Chris, we should give her a little bit of a plug, because it's the IP section. So why not let her tell her story in a slightly underplayed way compared to say, Rob, but nonetheless very valuable.
Christian Rodwell 37:56
It might be a good episode actually to bring in two or three guests who have written Books. Yeah, how they've gone through that process. I think that would be great. Yeah, that's really good. And in fact, one of Rob's books you're talking about, return on impetus is start now get perfect later.
Unknown Speaker 38:10
Let's just take that first step. I think you said that a lot. You know, other people want to do that. And, you know, I talked about people want to have all the lights of the traffic lights are green, before they even leave their drive. And you can't do that. But that's a great way of framing it, you know, start now, get perfect later. So I think that's a good place to end the podcast, Chris.
Christian Rodwell 38:30
Yeah. That's great. So thanks, Kevin. And thanks again to Rob Moore for interview today. And we'll see you on next episode of wealth talk. Cheers now, so yeah.
Unknown Speaker 38:42
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Transcribed by https://otter.ai